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Engaging stakeholders, inspiring employees and being transparent about goals and progress are all important features of any sustainability program. Corporate social responsibility (CSR) communications can be as formal as a Global Reporting Initiative (GRI)-compliant CSR report or as contextual as a press release, newsletter, or social media posting.
Good communication depends on a few things. The first is transparency. No firm is flawless, but firms that want to tout their sustainability accomplishments should also be open to discussing their shortcomings. Doing so can inoculate a firm from being perceived as green-washing and protect the firm’s reputation, brand value, and loyalty.
Good communication also provides the right data and information to the right stakeholders. CSR experts expect well-documented GRI reports. Consumers expect compelling and understandable information. Getting this mix right is key to effectively articulating your sustainability aspirations, achievements and challenges both externally and internally.
Lastly, good communication involves story telling. The use of stories helps stakeholders connect to the company’ and to its sustainability journey in a captivating and personal way. A compelling communications platform should include case studies that convey the richness and depth of a company’s sustainability efforts.
Our communications work includes writing CSR reports, several of which have won CERES/ACCA best report awards: