Cheryl Baldwin is a Senior Consultant for Pure Strategies with sustainability experience across a range of industries including product research and development, life cycle-based research, sustainability standard development, and stakeholder engagement, with expertise in the food industry.
Prior to Pure Strategies, Cheryl led the life cycle research and sustainability standard program for the non-profit ecolabel organization Green Seal. During that time she led projects on personal care and cosmetic products, cleaning and laundry care products, and hospitality and cleaning services (restaurants, food services, hotels, cleaning services), among other categories. This work involved extensive stakeholder-engagement processes and life cycle research that led to well-accepted sustainability standards, published peer-reviewed life cycle assessment studies, and a number of research documents. Cheryl also worked in Research and Development for Kraft Foods, Inc. where she led Health and Wellness research and product development and initiated a sustainability program that leveraged life cycle assessment. At Kraft she worked on all phases of R&D from novel ingredient technology development to global product commercialization. She was extensively involved in innovation initiatives and holds U.S. and international patents.
Cheryl edited and was the lead author for two books on sustainability, Sustainability in the Food Industry and Greening Food and Beverage Services. Cheryl holds a Ph.D. and M.S. from Cornell University and a B.S. from the University of Illinois, all in Food Science.